"Business Etiquette in the Philippines: The Essential Guide for Westerners" by Russell J. Walker PhD

The Key to Your Business Success in the Philippines! There are two words which are typically used by Westerners when describing their business and social interactions with Filipinos – “friendly” and “easy-going”. Delve a bit deeper, however, and you often find a third word making an appearance – “frustrating”. For a newly arrived Westerner coming to their first business meeting in Manila, it can be quite easy to fall into the trap of assuming that you are simply in a slightly more exotic version of London, LA or Melbourne. It is, unfortunately, an easy trap to fall into – to forget that, first and foremost, the Philippines is an Asian country and, like most Asian cultures, there’s a lot more going on beneath the surface than meets the eye! Including personal anecdotes and experience from an insider's perspective, Business Etiquette in the Philippines is your essential resource for business success.

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