"It's Not Only About The Look: Women's Love of Hair May Never Be Fully Understood" by François Attadédji

“This study on hair styles, more specifically, why women decide to wear wigs, extensions, and weaves, proves that hair is impacted by culture, health, the work place, demographics, social media, and the fast-paced world we are living in. I found the study very fascinating, revealing another layer of the pressures placed upon women to look a certain way in order to be accepted into a specific culture, society, or even by men. An excellent read.” - C.J. Anaya, USA Today Bestseller and Editor You may have believed that women wore different hair for fun, beauty, or fashion, but women use different hair for a variety of reasons. As a man, I can assure you that wigs, weaves, extensions, and braids bring not only women’s beauty forward, but they can essentially enhance women’s happiness. Hair can increase women’s comfort and personality and even change attitudes. I’ve seen this phenomenon take place in the lives of my wife and my daughters. I can tell you how happy and polite my daughters are after getting their hair done. I have also heard my wife saying, “Honey, I can’t go out with my hair looking like this. Sorry, we may go late, but I need to fix it.”

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