Read More... For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
More than 750,000 copies sold
A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.Great product!
Read More... Every day, our life is filled with overwhelming thoughts, ideas, tasks, commitments, responsibilities, and complexities, yet we always find ourselves yearning for more. We always expect to go beyond what we have done to go up to the next level.
In the world where we are living right now - given the opportunity - everyone is a workaholic by nature, either physically, mentally or emotionally. Everyone is busy doing anything they could put their hands into. Either they are a force to do it out of responsibility or by choice. When one is not busy doing something that their hands can’t do, they’re busy doing something else with their minds and their emotions. All these lead to a complex life, a life full of stress which deprived us of the inner happiness we are constantly in pursuit of.
The first part of the book, “A Simple & Abundant Life Through Essentialism: Simplify Your Life, Manage Your Day, Be Productive, Work Less, Accomplish More, Maximize Your Creativity”, aims to instill in you a mindset that believes the complete opposite of what we have right now. Through this book, we need to take a radical shift to adopting a mentality of doing only what needs to be done – a mentality that embraces simplicity in contrast to life’s complexities and tread towards the path of essentialism.
In the second part, we will look at productivity and how we can be more productive. When I say more productive, I seriously mean obtaining mega output from same or less effort you have been applying while getting your tasks done. Also, I mean having quality time with your family and friends and at the same time, getting all the tasks in your daily to-do list done in time.
And in the third and final part, we will look at what is abundance and how you can lead a satidfying life filled with prosperity. You will understand how you are creating your own life circumstances. Plus, you will find practical ways on how attract more abundance into your life.
Read More... In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.