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“Information Warfare: The Meme is the Embryo of the Narrative Illusion” by James Scott

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Cogito ergo sum (I think, therefore I am), but who does one become when the thought is hijacked? We are no longer a society ruled by geographic lines in the sand laid by men who won and lost wars 50 years ago. Rather, we are a society governed by ideological variation, led by chieftains in a digital tribal society. This is the new world order and the precise opposite of what the self-proclaimed elites had planned. The United Nations is no more relevant than Facebook. The new covert is overt. WikiLeaks is more in the know than an intelligence analyst in the CIA, and Google’s dragnet surveillance censorship algorithm has become the new gatekeeper of critical information that could lead society into a new renaissance. The power shift has gone from a focus on kinetic controls to an all-out battle for the psychological core of the global population. Digitized influence operations have become the new norm for controlling the electoral process, public opinion, and narrative.

The potency of the actors in this space is fierce. Both nation-states and special interest groups in every conceivable variation are battling for the pinnacle position in controlling the public narrative, and though there are many initiatives operating in this space, few understand the actual process for harnessing a consistent grip on the narrative in this digital age. While most actors attempt to use archaic relics, such as the mainstream media, nation-states and sophisticated special interests are gunning for the almighty meme. The meme is the embryo of the narrative, and there is a process to harnessing its potency. Ideas are the composition of memes. Belief systems are the composition of ideas. Belief systems and their reinforcement create the narrative. Control over the meme renders control of the narrative; thus, he who controls the meme controls the population. Therefore, the objective is not to focus on control of the narrative; rather, the hyper-focus has become the creation, mutation, expansion, and replication of the meme.

The mind is the new war space, and the meme is both a subliminal hand grenade and the new nuclear weapon. Psychographic targeting renders the expedience of parasitically embedding the meme within the vast labyrinth of the mind….

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